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original title: Shazam!
tags: If you want to save the world, say the magic word.
keywords: originofhero, shazam, superhero, dcextendeduniverse, basedoncomicbook, youngsuperhero, teenageboy, disabledboy, onewordtitle, exclamationintitle, adoptivebrotheradoptedbrotherrelationship, christmas,
The confusion comes from legal issues surrounding Captain Marvel's publication/trademark history. Captain Marvel was created in 1940, and appeared in Fawcett Comics publications for thirteen years. During much of this time, Fawcett was involved in a long court battle with DC Comics, owners of Superman, who felt Captain Marvel was an illegal infringement of their character. In 1953, after twelve years of litigation, Fawcett reached a settlement with DC, and agreed to retire the Captain Marvel property. In 1967 Marvel Comics created their own "Captain Marvel" character and trademarked the name.
In 1972, the publisher of DC Comics decided he wanted to acquire the rights to the original Captain Marvel, and Fawcett agreed to lease it to them (DC would purchase all rights to Captain Marvel by 1991). The trademark and title "Captain Marvel", however, was now owned by Marvel Comics. To avoid legal issues with Marvel, DC chose to publish Captain Marvel stories in a comic book titled "Shazam!" (after the Captain's magic word and the name of the wizard who grants him his powers).
The "Shazam!" (with the exclamation point) title has been used since then for most properties relating to the Captain Marvel characters: the titles of comic books (e.g. "Shazam! The New Beginning", "The Power of Shazam!", "The Trials of Shazam!"), toy boxes, the titles of movie and TV shows, etc). It is permissible for DC to use the name "Captain Marvel" within the context of comic book stories and films/TV shows. Since you would have to look inside the book or watch the TV show to find out that the character's name was Captain Marvel, most people who have not read the comics or watched the TV show make the mistake of calling the character Shazam.
However when DC Comics officially rebooted the franchise in 2011 with the New 52, the Captain Marvel name was dropped completely, and Shazam officially became the character's name instead. No.
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